About Us

Unsubtle Skulls is an inspired clothing brand dedicated to raising awareness about Mental Health. Founded by Graeme Alexander, the brand began as a deeply personal mission to encourage open conversations around mental health. After overcoming his own challenges, Graeme discovered the power of support and the importance of simply being able to “JUST TALK.” This simple yet profound message became the foundation of Unsubtle Skulls.

The brand’s iconic design features a modern skull logo with a unique twist—a “BABY SKULL” nested within the larger skull. Each baby skull is crafted to symbolize a different form of mental health, sparking curiosity and conversation without the need for words. The concept was designed to inspire connection, encouraging people to discuss mental health wherever they go. When you wear Unsubtle Skulls, you become part of a movement—sharing the message of awareness and support in every interaction.

Today, Unsubtle Skulls is under new ownership, with Graeme’s full support as he takes a step back from daily operations. The brand continues its mission with the same passion and dedication, remaining committed to spreading awareness and donating 10% of all proceeds to mental health charities. The Samaritans remain a key partner, providing immediate emotional support when needed.

We’re proud to carry on Graeme’s vision, and we’re excited to see you wearing our designs and joining us in breaking the stigma surrounding mental health. Together, we can make a difference.

Thank you for your support!
The Unsubtle Skulls Team